You Are Here*
LocationRaleigh, NC + Virtual
ProgramPromotional Material
The School of Architecture Joint Lecture Series is a public program put on by the College of Design, and the AIA Triangle each semester at North Carolina State University. The theme for the Spring 2022 lecture series was “You Are Here,” centered around the book by Thich Nhat Hanh that promotes the practice of mindfulness and connectedness of all things. The theme, and visual identity created are meant to prompt others to think about what constitutes place, and identity, while also referencing our new paradigm of communication happening simultaneously virtually, and physically. Regardless of where you watch the lecture series, you are here. The primary graphic shows a pixellated map of the area surrounding the College of Design, both to make the viewer question where “here” is, and to reference the hybrid nature of the lecture series. The physical location of the lecture series is marked by an asterisk, referencing the notorious wayfinding symbol.
Deliverables included: vertical print poster, landscape digital poster, postcard, and website banner.